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The Amethyst Library is on the first floor of a college building. It has two sections: one where all the books are kept. It is a bright sort of room, dusty but maintained in such a way that if you go in search of a book and are following the right map, you will find…
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AtoZ has to be my favourite blogging challenge and ever since I started blogging in 2017, I have been participating in it. This is my sixth year and after the mistake I made in 2017 – where I didn’t know what a theme reveal was and had to do “stories” because I couldn’t think of…
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Ever since I started to learn more about gender and gender expression, I have become fascinated with the concept of being gender neutral. The fact that there are people in this world who are going beyond the boxes we trap ourselves in and creating a space for themselves is both intimidating and empowering.
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I did a thought experiment recently that had only two questions. One of those questions was what you do for your mental health every day. I thought this was an important question because it would remind you to slow down and go through your day to understand that every day, we’re doing small activities that…
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One of my favourite marketing lessons is the two ways in which you can create a competitive advantage for your brand. One is to encroach on someone else’s market share. So, if yours is 30% and your competitor is at 70% you take away 5% from them to reach 35%. The other way is to…
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I read a tweet recently that said: I miss the rawness of people’s emotions that came out during the pandemic. Where everyone was sharing how fucked up their mental health had become, how stressed they were, blurring of home-gender-work lines, etc. Now that things are settling and opening up, people have gone back to running…
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Finding a book to talk about for the final post on my reading tales [and My Friend Alexa] has been hard. I contemplated between choosing Macbeth and Harry Potter but the problem with both those choices was there isn’t just a memory attached to these books. There’s an entire yarn, tangled, sometimes with each other…
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tales of Suchita 