identity
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One of my favourite marketing lessons is the two ways in which you can create a competitive advantage for your brand. One is to encroach on someone else’s market share. So, if yours is 30% and your competitor is at 70% you take away 5% from them to reach 35%. The other way is to
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Who am IAm I the bird in the sky?But birds live in cages too.Am I the tree in the forestA delicate balance of give and takeBut trees don’t go anywhere.Am I a cloud, ephemeralHere one minute, gone the nextOnly to appear once conditions are right again?
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A dab here, a brush stroke therePerfect face. Now a touch of red,Some flowery scent, a quick head tiltAnd all is in place. Go out there, entertain the crowdGo out there, bask in the applauseGo out there, lose yourselfGo out there to break, to recreate.
tales of Suchita 