One of my favourite marketing lessons is the two ways in which you can create a competitive advantage for your brand. One is to encroach on someone else’s market share. So, if yours is 30% and your competitor is at 70% you take away 5% from them to reach 35%. The other way is toContinue reading “Creating space for yourself”
Tag Archives: identity
Who am I
Who am IAm I the bird in the sky?But birds live in cages too.Am I the tree in the forestA delicate balance of give and takeBut trees don’t go anywhere.Am I a cloud, ephemeralHere one minute, gone the nextOnly to appear once conditions are right again?
With makeup on and off
A dab here, a brush stroke therePerfect face. Now a touch of red,Some flowery scent, a quick head tiltAnd all is in place. Go out there, entertain the crowdGo out there, bask in the applauseGo out there, lose yourselfGo out there to break, to recreate.